Friday, July 18, 2014

“It’s Little, Light . . .”

We’re often asked how to pronounce the name of our company . . . “no, not lit light, Little Light” and sometimes it gives us an opportunity to talk about the fundamental purpose of our products.

Okay, so the “Light” part is obvious; we make lights. Starting first with regular incandescent lights over 30 years ago, then halogen models and finally introducing our LED series way back in 2003. Although originally designed to be used as detachable work lights for audio mixers and lighting controllers, people soon found other uses for Littlites. It is not unusual to find a Littlite in a police car (illuminating the on-board computer), on a lectern, in a computer lab or even in a military vessel/vehicle.

What might not be as obvious is the “Little” part . . . one of the things that makes our products so versatile and useful is our unique design. We didn’t invent task lights and we didn’t invent gooseneck task lights either but we did originate and work to perfect a robust, high-quality task light in a compact, space saving, easy to position package. After all, a work light isn’t very useful if you can’t put the light where you need it without it becoming obtrusive.

And it must have been a good idea because it’s been “borrowed” over and over again although usually with mixed results. No one offers the range of products we do. Over 300 configurations with different light types, gooseneck lengths and mounting options. And no one offers the customization options we can provide such as our night vision green work lights and numerous specialty OEM products.

Our determination to provide a professional grade product means we won't cut corners and jeopardize quality with plastic parts or flimsy gooseneck material. People who use and depend on our products expect quality and recognize the value of our lights. Make a cheap, temporary, disposable light? Nah, that’s not what we do and it wouldn’t be nearly as much fun.

We could have called it “Littlegoodversatilelight” but that wouldn’t fit on the packaging.

Authored by: Donn

No comments:

Post a Comment

Comments are welcomed but keep it clean, m'kay?